Branding the Area

Mission Statement

To creatively establish a unique community identity, promote a welcoming environment for visitors, and prompt new residents and businesses to locate to the ‘captivating’ Rushford, Peterson, Rushford Village Area.
Information  Contact Us  Rushford Area Chamber of Commerce

Welcome to the website for the Rushford, Peterson, Rushford Village Area branding project. Thank you for taking the time to see what we are up to!


'Question' answered - we like natural beauty and people by Myron Schober, Tri-County Record Editor, published in Tri-County Record on April 5, 2012
"The Rushford Question" gets its answer by Kirsten Zoellner, published in Fillmore County Journal on April 6, 2012

See KAAL's January 8, 2012 article covering "The Rushford
(Area) Question" to see what it's about!

See KTTC's August 12, 2011 edition On the Road: Rushford

See KARE 11's June 16, 2011 edition Trippin' with Perk: Rushford

WHO WE ARE ....

We are the Rushford Area Branding Council (RABC for short).

Doug Botcher - Chairman
Peggi Redalen - Vice-Chairman
Terri Benson - Secretary
Gail Boyum - Dedicated Member
Lori Hungerholt - Dedicated Member
Nikindra Hungerholt - Dedicated Member
Kevin Klungtvedt - Dedicated Member
Terry Lesser - Dedicated Member
Clockwise starting with #76, the members are: Doug, Lori, Gail, Nikindra, Peggi, Terry, Terri, and Kevin.



WHAT WE ARE DOING ....

We are meeting with the sole purpose of developing a community brand for the Rushford, Peterson, Rushford Village Area. We have reviewed past community assessments to provide us with valuable information about the historical perception of the area. We will also be engaging with the community to collect valuable information from current area residents, to get their perceptions, to gain their perspective on the area, and to share our thoughts about potential brand candidates. After analyzing all of this information, we expect to finalize community brand candidate(s) that will lead us to the ultimate goal of creating an identity for our community.

WHY ARE WE DOING THIS?

Small towns are continually being challenged to survive, much less grow. Stagnation is not an option on the list of survival or growth strategies. If you sit still, you watch the world go by, and with it your world diminishes. The same thing happens with small towns.

This dedicated group of people is working on the area branding project. You might ask, "What is branding?" Branding is a process that yields a community brand, an identity for your community, or your area. It is what you are known for. If you currently ask someone what the Tri-City Rushford area is known for, you will likely get a questioning look, or a response that you do not want to hear. We are trying to change that.

With a successfully developed and implemented brand, a community can become a destination for visitors and new residents. A brand can be instrumental in the growth of your community. It can help promote economic development, increase the tax base and generally improve the commnuity, and how the residents feel about the community.

Successfully developing a brand is a challenging and rewarding project. It takes talent, and it takes time. The Rushford Area Branding Council is an exciting opportunity for newly located residents, and long-time residents to have a positive impact on the community, your community. If you would like to actively participate in this project, please Contact Us to let us know of your interest.